Broad Sword is a digital entertainment company focused on building and operating engaging online social gaming experiences.
Combining technology, industry expertise and a deep understanding of player behaviour, we create entertainment experiences designed around the customer.
Discover Broad Sword →Broad Sword brings together experience across gaming, technology, product, marketing and operations.
We build and operate consumer entertainment brands with a focus on great games, intuitive products and exceptional player experiences.
Our approach is simple: understand what players want, build experiences they enjoy and continuously improve them.
Spinworld is Broad Sword’s flagship online entertainment brand.
Built around discovery, rewards and a constantly evolving selection of games, Spinworld delivers an engaging social gaming experience designed for today’s players.
From the first interaction to ongoing promotions, loyalty and customer support, every part of the experience is designed to make playing simple, entertaining and rewarding.
We work with established game studios and content partners to bring players a diverse and continually evolving portfolio of entertainment.
We design every stage of the customer journey around safety, security and ease of use.
We use personalisation, rewards and relevant communication to build stronger, longer-lasting relationships with our players.
Our decisions are informed by data. We continuously test, learn and optimise our products to create better experiences and stronger businesses.
Responsible play and player protection are integral to how we operate. We develop our products and processes with the aim of providing a safe and enjoyable entertainment environment.
The best gaming products start with understanding the people using them.
We combine technology, data and industry experience to create products around five principles:
Everything starts with creating an experience people enjoy.
Great products should feel effortless to use.
Different players want different experiences. We use technology and data to make those experiences increasingly relevant.
We continually test new ideas, features and ways of engaging our players.
Sustainable entertainment means putting player wellbeing and responsible-play principles at the heart of the experience.
Building great gaming brands requires great partners.
Broad Sword works with game studios, technology providers, payment companies, marketing partners and specialists from across the digital gaming ecosystem.
We’re always interested in exploring partnerships that can help us create better experiences for our players.
Want to learn more about Broad Sword?
Whether you’re a potential partner, or supplier, we’d love to hear from you.
→ Get in Touch